Islanders Army

Help Wanted: Marketing Director With a Clue

July 2nd, 2008 by murph

Do you like hockey? Do you have a degree in business, marketing, or PR? Then you could be the NHL’s next Marketing Manager!! Hang with Gary Bettman and make bad decision after bad decision, like glow pucks, Versus over ESPN, 30 new jerseys just to make your corporate cronies at RBK happy, and All-Star games on a Wednesday.

Summary:

The Marketing Manager will be responsible for the day-to-day management and implementation of League directed marketing efforts for the National Hockey League.

Essential Duties & Responsibilities:

The ideal candidate will communicate insights from consumer research and develop integrated marketing strategies, plans and tactics that leverage those insights into achieving the League’s short- and long-term marketing and business objectives. Facilitate day-to-day relationships and implement the integration of League-directed marketing efforts across internal departments, the 30 clubs, NHLPA, broadcast partners and corporate partners. Lead the production of fully integrated marketing communications campaigns that include television, radio, print, digital, outdoor, collateral/POS and integration into editorial content. Facilitate day-to-day relationships with marketing and advertising agency partners to ensure the work being created meets all League expectations and requirements – including the development of briefs, presentations and productions.

In addition, the Marketing Manager will lead the production of fully integrated marketing communications campaigns that include television, radio, print, digital, outdoor, collateral/POS and integration into editorial content, collaborate with internal departments to develop marketing plans that meet their objectives, and then manage the execution of that plan with the Creative Services department to concept and produce marketing/advertising materials.

The Marketing Manager will support the Events department on the development of creative ideas and materials for League events, support the Corporate Sales department with updated consumer insights, marketing strategies/materials and sponsorship ideas customized to the company being pitched and manage and determine the proper distribution of League-controlled marketing assets/inventory across all of the organization’s marketing needs.

In addition, the Manager will develop, manage and maintain media and production budgets for both the League marketing department initiatives, as well as the marketing initiatives of other internal departments as well as identify new and creative marketing ideas and partnerships to benefit the business objectives of the League.

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