Islanders Army

A Bunch of Bossy Jerseys and a Bag of Pucks

August 8th, 2008 by murph

Friday night, the Yanks don’t play until 10p, so how about the Islanders Army “Bag of Pucks” link dump makes an appearance this summer?

• First up is a cool site for all sports fans, not just hockey. Above is the handywork of JerseyDatabase.com a site with a database of replica jersey graphics for all the major sports including soccer and yes, even lowly hockey. You can search by player and see every jersey they ever wore, like I’ve done with The Boss - Isles, All-Star, Team Canada, they are all there. At the site you can make iPhone/iPod Touch Wallpaper and website banners which I think are pretty cool for your FFL/FHL league teams. They’ve got EVERYBODY in the database - even Dave “Killer” Carlson and Ogie Oglithorpe.
• Next up is the Islanders Open House on Saturday, along with the Ice Girl tryouts at Islanders Iceworks
  

  Doors open to the Coliseum at 10:00 AM. Fans will also have the opportunity to look at seats for season and partial plan tickets for the upcoming 2008-09 season. Any fan that purchases a full or partial plan on Saturday morning will have the opportunity to have an exclusive lunch with Doug and Josh that very same day at the Coliseum. Also, for one day only, any fan who purchases a ticket plan at the open house will receive a free gas card worth up to $100 in value.

  Ice Girl auditions for the 2008-09 team will be held this coming Saturday, August 9th at 9:30 a.m. at the Islanders Iceworks facility in Syosset.

  The tryout is open to all women 18-years-of-age and older. You should wear form-fitting athletic clothes, come with your make-up complete, and be sure to bring your own figure skates. Please also remember to bring a resume and headshot to the audition. These tryouts will be taped for IslandersTV.

  Since I mentioned the Ice Girls, I have to run a picture or the Internet Police will come and arrest me. Rules are rules.


• A new Islanders blog has popped up - Islanders Gameday and they’ve used the Internet Archives to take a look back at how the Islanders website has changed since 1999. I tried to do a search for NHL.com, but they’ve blocked the site from indexing them. Bettman strikes again and kills the fun.
• And finally, Yahoo’s Puck Daddy drops TWO Islander links on us today, without a single mention of backup goalies or fishsticks. Kyle Okposo got some love in HockeysFuture.com Calder Cup preview, then P. Daddy finds some video of Ricky D chillin’ on LI, going to practice, getting a haircut, and the Islanders bowling team. Nice quality on that Hulu.com video, if the NHL posts more stuff over there, I will drop the You Tube embeds faster than Yashin at a turtleneck sale.
• Oh by the way, did you hear about the J-E-T-S JETS! JETS! JETS! ?

   Post in 2008-09, Doug Weight, Gary Bettman, Ice Girls, Jerseys, Josh Bailey, Kyle Okposo, NHL, Rangers Suck, Rick DiPietro, blogs, video    1 Comment

Help Wanted: Marketing Director With a Clue

July 2nd, 2008 by murph

Do you like hockey? Do you have a degree in business, marketing, or PR? Then you could be the NHL’s next Marketing Manager!! Hang with Gary Bettman and make bad decision after bad decision, like glow pucks, Versus over ESPN, 30 new jerseys just to make your corporate cronies at RBK happy, and All-Star games on a Wednesday.

Summary:

The Marketing Manager will be responsible for the day-to-day management and implementation of League directed marketing efforts for the National Hockey League.

Essential Duties & Responsibilities:

The ideal candidate will communicate insights from consumer research and develop integrated marketing strategies, plans and tactics that leverage those insights into achieving the League’s short- and long-term marketing and business objectives. Facilitate day-to-day relationships and implement the integration of League-directed marketing efforts across internal departments, the 30 clubs, NHLPA, broadcast partners and corporate partners. Lead the production of fully integrated marketing communications campaigns that include television, radio, print, digital, outdoor, collateral/POS and integration into editorial content. Facilitate day-to-day relationships with marketing and advertising agency partners to ensure the work being created meets all League expectations and requirements – including the development of briefs, presentations and productions.

In addition, the Marketing Manager will lead the production of fully integrated marketing communications campaigns that include television, radio, print, digital, outdoor, collateral/POS and integration into editorial content, collaborate with internal departments to develop marketing plans that meet their objectives, and then manage the execution of that plan with the Creative Services department to concept and produce marketing/advertising materials.

The Marketing Manager will support the Events department on the development of creative ideas and materials for League events, support the Corporate Sales department with updated consumer insights, marketing strategies/materials and sponsorship ideas customized to the company being pitched and manage and determine the proper distribution of League-controlled marketing assets/inventory across all of the organization’s marketing needs.

In addition, the Manager will develop, manage and maintain media and production budgets for both the League marketing department initiatives, as well as the marketing initiatives of other internal departments as well as identify new and creative marketing ideas and partnerships to benefit the business objectives of the League.

   Post in Gary Bettman, NHL    1 Comment